Target Changes Its Mind. . .Again

A few months ago, Target made an announcement that it would allow men unfettered access to girls via restrooms:

In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.

Well, the announcement didn’t go over well with the customers.

Logic would say that if a retail clothing store allows men into women’s bathrooms, there would be an increase in crime against women and children.

Women and children happen to be Target’s customer base.

The American Family Association, who charged that Target’s new policy would make women and children vulnerable to sexual predators, led a boycott effort which has garnered almost 1.5 million signatures.

The statistics regarding rape are staggering.

Many who understand the logic that such access allows sexual predators the perfect opportunity to harm vulnerable women and children spoke up loudly with their pocketbooks after Target’s announcement.

When Target announced its policy on April 19, its stock was valued at $83.50 per share.  One month later, after a massive outcry from the public, Target’s stock nose-dived to $67.17 per share.

Then in July, a middle-aged man who identified as “transgender” was arrested for taking photos of a customer while changing in the women’s fitting room at an Idaho Target store. This transgender person reached over the stall wall with a cellphone and photographed a lady before fleeing on foot.

That news didn’t go over so well, either.

Target has now decided to expand its transgender bathroom options.  CFO Cathy Smith recently announced that the company has now decided to expand its use of a third, single-toilet bathroom at all of its stores, which she says can be locked by users.

Target’s stock price still hasn’t recovered, and now this new scheme will cost the company an additional $20 million to implement.

Anyone who knows how a business is run knows that the $20 million will have to come from somewhere, likely increased retail prices – straight from customer’s pockets.

Perhaps when Target prices itself out of the discount retail market and continues losing customers due to their decision to put women and children at risk to support the “feelings” of .3%, they will be sent to the bone-pile of companies who have made horrible decisions.