Fox News Channel continues to shake up its programming.
But no one saw this move coming.
Fox News just hired one big name that will change the direction of the network.
In an attempt to diversify its programming to keep Fox at the top of the ratings heap and expand into new areas, Fox Corp. – the parent company of Fox News – announced it purchased the right-leaning sports website Outkick.com which was run by popular commentator Clay Travis.
The site will fold into the Fox News brand and Travis will become a regular network contributor on all platforms.
Travis made a name for himself the last several years mocking the social justice warriors at ESPN, criticizing the political protests during the national anthem because they alienated fans, and also fought back against the coronavirus panic porn and supported re-opening the economy.
During the 2020 campaign, Travis even interviewed President Trump twice.
Since then, Travis has hosted Tucker Carlson and Florida Governor Ron DeSantis on his show.
In a statement announcing the sale, Travis explained how the Outkick.com brand would fit in well with Fox News brand, and specifically how his site could help Fox solidify a foothold in the emerging field on online sports betting.
“Outkick has grown out of my passion for producing bold, well-informed, and entertaining content about sports, current events and, more recently, sports wagering. With the power of Fox behind us, we look forward to maintaining Outkick’s unwavering commitment to that mission, as well as further accelerating the growth of our audience, and continued leadership in the sports wagering affiliate category.” Travis stated.
Fox Corp. Executive Chairman and Chief Executive Lachlan Murdoch echoed those sentiments.
“Clay and his team have quickly made Outkick a content powerhouse with a very large, loyal and engaged audience. We expect the synergies presented across FOX’s existing portfolio of assets will turbocharge this exciting business.” Murdoch stated.
The rest of the sports media revealed itself to be insanely liberal.
ESPN – which Travis mockingly calls “MSEPN” – is the sports equivalent of CNN or MSNBC.
Yahoo Sports, Sports Illustrated and other main sports platforms are similarly liberal.
Conservatives are finding out that in 21st century America virtually all of corporate America and the media are hostile to their values.
Necessity is the mother of innovation and conservatives realized they needed to build their own institutions so their views cannot be shut out.
That mentality led to the creation of Fox News Channel in 1996.
And it partly explains the mentality of why Fox News bought Outkick.con and handed Clay Travis a prominent role on their platforms.
Conservatives like sports but ESPN and the main broadcast networks serve up work politics mixed in with sports so Fox is giving an outlet for disaffected conservatives to consume sports news, content and analysis.
If you want Conservative Revival to keep you up to date on any new developments in this ongoing story and the rest of the breaking news in politics please bookmark our site, consider making us your homepage and forward our content with your friends on social media and email.