For years Rush Limbaugh has served Americans on the right as a bastion of free thought.
He’s been on the forefront of exposing many of the darkest secrets of enemies of the Republic, and a lot of his hard work is looked at favorably.
However, some of Rush Limbaugh’s sponsors may consider leaving him if he keeps doing this.
One thing that is consistent about Rush Limbaugh is he’s never deviated from speaking his mind and never resorts to short-changing the truth.
And while that’s true, there is one thing that’s inconsistent about Limbaugh, and that’s who he ends up getting to sponsor his show.
Sponsors of his show come and go based on the risk they inherit by associating their product with Rush’s show.
And lately, there’s something Rush has been doing that may make some of them uncomfortable and cause them to pull support.
Rush isn’t letting the Russian collusion story go.
That’s a good thing if you’re a freedom-loving American, and a bad thing if you’re a sponsor that may be thought of as being a bit “liberal.”
On his show, Limbaugh mentioned that the entire hoax of the Russian meddling story costs the Democrats a ton of support.
“The Trump-Russia hoax, folks. I’m telling you, it is my humble opinion that that little two-year escapade is not forgotten, is not going to be forgotten,” Limbaugh said.
“You have to remember: They promised people, they assured people, Trump was toast. Trump was gone. Trump had colluded,” Limbaugh said in response to the information.
He continued, “Two years of this, and then the big reveal with the Mueller report and… nothing. That didn’t happen in a vacuum. There will be a price to pay for this, and the Democrats are seen as being responsible for it,” Limbaugh said.
Limbaugh isn’t wrong either, and that could put his sponsors in a bind as they may wish to play both sides of the field while supporting Limbaugh as well as commentators on the left.
However, intelligent sponsors will hitch their wagon to Limbaugh because by and large, they’re going to benefit financially from aligning with conservative movements.
The reason why is the Democrats are losing an incredible amount of support. As David Leonhardt, New York Times opinion columnist demonstrated, Democrats aren’t as appealing to Americans today as they were a year ago.
In his tweet, he noted how unpopular the Democrat’s decisions (like pursuing the Russian-meddling scheme) backfired on them.
Leonhardt tweeted, “A year ago – in the midst of the midterm campaign – Americans viewed the Democratic Party more favorably than the Republican Party. No longer,”. “It’s time for Democrats to stop messing around with unpopular technocratic ideas. Focus on beating Trump.”
A year ago – in the midst of the midterm campaign – Americans viewed the Democratic Party more favorably than the Republican Party. No longer.
— David Leonhardt (@DLeonhardt) September 9, 2019
Rush Limbaugh is always in danger of losing sponsors.
It’s what happens when you don’t appease to those wishing for the truth to be bent.
Limbaugh’s decision to continue lambasting the Democrats may end in him losing some financial support, but that’s OK, as the price of compromising morals for money is below what anything Limbaugh would do and America expects that of him, and respects him for it, too.